How We Work
Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.
Matthew A. Sernau, AAMS® CRPC®
Financial Advisor & Managing Partner
Matt is focused on making complicated financial decisions easy to understand. Matt got his start in the industry in 2003. As a financial advisor, he works hard each day to provide clients with the guidance, confidence and solutions...
Nathan Boonstra
Financial Advisor & Managing Partner
616-930-4043
Nathan uses his knowledge and experience to help clients navigate the complex world of finance and retirement planning with confidence. Nathan started in the industry in 2013 and since then has worked to create simple, effective and...
Jonathan Hayes
Financial Advisor & Managing Partner
Jonathan is dedicated to providing clients with customized services to help them meet their financial goals. He works tirelessly to help clients make the decisions they need to live their best retirement lifestyle.
Brian Allen
Financial Advisor
Brian is focused on service to his clients and community. Through outstanding service and guidance Brian ensures clients receive the information they need to make informed financial decisions to help them get from where they are to...